Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)

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This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. There are many books out there about branding and perhaps this one will have escaped your notice as a result. The books featured on this site are aimed primarily at readers aged 13 or above and therefore you must be 13 years or over to sign up to our newsletter. Anhand von Übungen und Beispielen werden die wichtigsten Schritte behandelt: Definition der Zielgruppe, Analyse der Wettbewerber, Erstellung von Moodboards, Logo-Gestaltung, Präsentation, das Rebranding und die Einführung der neuen Identität.

The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. Don't go into this expecting it to be the branding design bible, but consider it a solid introduction. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries digital media, fashion, advertising, product design, packaging, retail and more.The content of the book has been derived from Catharine Slade–Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times. I qualified in Graphic Design (but never achieved a degree, even) and have read this book solely as a person who holds an interest in the field.

I question whether this book actually appeals to the entirety of the audience it’s aimed towards (noted as lecturers, industry professionals and students in the introduction), but as a starting point for a total newbie it certainly provided an informed overview of the subject area. uk/landing-page/quercus/quercus-company-information/">The data controller is Quercus Editions Ltd. This bestselling book is ideal for students, professionals and agencies working in the fields of: Graphic Design Branding Brand Management Advertising Marketing CommunicationsAuthored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: Defining the audience Analysing competitors Creating mood boards Naming brands Logo design Client presentations Rebranding Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. However, if you look past that, this book is a good choice in building a good brand strategy foundation.Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. For those looking for a book that will guide you in creating a brand strategy, this book has it all! One final suggestion, it's a guidance book so you might not read all the chapters, only the ones the are related to your part/role in the team/department. Ultimately, I don't think you're missing out on anything ground-breaking by not picking this book up.

Catharine Slade-Brooking is a Senior Lecturer on BA Graphic Communication at the University for the Creative Arts and has worked on design and branding projects for companies including Lloyds Bank, ICI, Sunday Times, Random House, The World Wide Fund for Nature and Zenica. Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. The inclusion of case studies was undoubtedly useful within a book such as this - highlighting key elements of a given brand strategy and detailing practical considerations for a design team. Although it discussed the tangible and intangible aspects of creating a brand, it gave more attention to the tangible elements or the visual identity of branding, though it has pointed out how the creation of brands needs to include a purpose, a message, a promise and several objectives which would guide designers through the designing process.The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. This item may ship from the US or other locations in India depending on your location and availability. But is it a fairly decent account of the considerations and practical processes involved in the development of a brand identity? Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

For example, case studies are featured on black pages to help differentiate them from the wider text. A tangible effort was made to cater to the visually-minded (who will surely make up a large part of the readership for a book like this).

but it is suuuuper brief in it's covering of this and almost every other aspect of the topic that it addresses. The case studies themselves are decent examples of the points made and they go into enough depth to be useful guidelines. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade–Brooking is a lecturer. The book is split into two areas of focus - the theory and history of branding (thereby providing context) and the development of a practical understanding of the subject.