About this deal
We worked closely with the founder, Daniel Knightly, to understand the key messaging of the brand, its objectives and target market, developing a cohesive communications strategy that was tailored to the key, relevant moments throughout the year. Tapping into the wider social conversation around healthy eating and introduction of HFSS guidelines, we helped position the product as a must-have product for health conscious people. We sparked conversation with journalists on the health, food and lifestyle desks of national newspapers, monthly magazines and key trade titles including The Grocer and Onboard Hospitality. We have secured national print media coverage in titles such as The Mirror, Metro and Daily Express with more to come. Sarah Woodhouse, Director at AMBITIOUS PR and TR100 Judge, Explains What She’s Looking for From Entrants I will of course get comments saying “ewww raisins” and I get the hate – a lot of people don’t like raisins, but this flavour is ICONIC. It is beyond epic and I am in love. It’s amazing. Also, these have cinnamon in which can be just as controversial! Anyway… Recipe
You can eat them cold right out of the fridge or warm them up for a minute in the microwave for a mug cake-like feel. Chocolate and peanut butter: who can resist? Add oats to the equation, and you have a super tasty and nutritious meal with plenty of benefits for your health. Yes, that’s correct… I’ve finally published my oatmeal raisin cookie recipe! Let the celebration begin because oh holy moly you guys kept asking for them!! Say hello to your other new cookie obsession! The Founder. Starring Michael Keaton. It’s basically the story about how McDonalds started. Amazing story. And the man's sheer will to pursue his vision of what McDonalds would become just gave me goosebumps! Absolutely incredible.
Scott Simpkin, Senior Associate at Seedrs and TR100 Judge, Explains What He’s Looking for From Entrants The plan is to establish ourselves with good listings that will ensure a foothold here in the UK and Europe. In the second year, we intend on breaking into the US market, as it’s my second home and our product would excel there once introduced.
It is the healthiest porridge pot on the market which is low in sugar, gluten-free, vegan friendly and high in fibre and protein. It is also fully recyclable. British Epic Oats has developed an innovative porridge pot range which has a separate granola topping in three quintessentially British flavours; Apple Crumble, Cherry Bakewell and Original. It launches into the independent, retail and health food market in June 2022. It takes 5 minutes or less to assemble the ingredients in a jar and store them in the fridge, where the oats practically “cook” themselves overnight.The oat and granola combo is innovative as it adds flavour and texture to the three flavours in their range: Original, Cherry Bakewell and Apple Crumble. Well I have a rather illustrious past. I’m an airline pilot by profession, which of course comes with its ups and downs…pun intended. Combined with a heavy dose of the performing arts; I have been in lots of commercials, indie films and extra work which has been great for building my confidence, resilience and determination - key things in having a business. This also isn’t my first attempt at running a business. I developed an app about 12 years ago called “screaming Steve” which was a complete and utter fail! But it was one hell of a learning curve for me.