12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur

Product Information

What followed was a series of experiments, and lo and behold, she created Poo-Pourri, an innovative solution that became an overnight sensation. What’s intriguing about Suzy's journey is that it wasn't about inventing a product, but more about knowing who would find it appealing. She nailed down her target audience: women tired of embarrassing situations. Then, she found a way to connect with them, and that's when the magic happened. For his next product, he decided to take what was working with CozyPhones and further adapt it to the needs of his customers. For instance, recognizing that some customers wanted headphones that could be worn during sleep or meditation, he developed a variant of CozyPhones with ultra-thin speakers and a breathable mesh lining. This product not only met a specific need but also built on the existing brand equity of CozyPhones. The Gold (Months 9-12): It’s time to establish series of products available for sale, until you are averaging at least 100 sales per day, getting you closer to the million-dollar mark every single day. The author does provide a sequence of steps to follow, or stages in the plan. They are a bit vague, but this isn't that big a book. If you’ve made it this far in your journey, you might be approaching the elusive million-dollar mark. If so, well done – you've mastered the art of product development, tapped into the pulse of your customer base, and expanded your business into a multi-product brand. But now you're perched at this pivotal crossroads, the path diverges into two distinct routes: scaling your business to greater heights or preparing for acquisition.

The Grind (Months 0-4): This step-by-step plan will help you identify a winning product idea, target customers that are guaranteed to buy, secure funding, and take your first sale within your first four months. Si tienes el chip emprendedor o quieres explorar tu capacidad de crear un negocio que escale siguiendo un proceso lógico y probado, este es un gran método. La propuesta viene de la experiencia de Ryan y aunque tiene una orientación y muchos ejemplos hacia los productos físicos, puede aplicar a servicios y bienes digitales aplicando los mismos conceptos. Through his training sessions at Capitalism.com, Ryan Daniel Moran has helped new and experienced entrepreneurs launch scalable and sustainable online businesses. He's seen more than 100 entrepreneurs cross the seven-figure barrier, many of whom go on to sell their businesses.In the end, building a million-dollar business isn't a distant dream. It's about fostering the right mindset, identifying your audience, creating a brand that resonates with them, and delivering value. So, start by scratching your own itch – identify the problems faced by those around you. Put people at the heart of your brand. Embrace the grind, rise up to the challenges, and take one step at a time. You'll be surprised at how, before you know it, you're not just building a business, but a million-dollar legacy.

The Growth (Months 5 – 8): Once you’re in business, you will discover how to use cheap and effective advertising strategies to get your product to at least 25 sales per day, so you can prove you have a profitable business. This leads us to the first secret of entrepreneurship – it isn’t about the product; it's about the people you're trying to serve. In Moran’s early days of entrepreneurship, no one felt the need to let him in on this secret. Instead, it took him a decade to understand that real fulfillment comes from serving others, not just selling products. He had to learn the hard way, starting from simple online hustles to attending entrepreneurial events in search of direction. He was looking to create something meaningful. Well, it turns out the key lies in identifying a product or service you're passionate about selling and understanding the process to effectively bring it to market. To illustrate this, let’s start off with a real-life success story – that of Suzy Batiz, the living embodiment of grit and perseverance. Suzy always dreamt of being an entrepreneur, but her journey was far from smooth. Bankruptcies and failures were her constant companions. But they didn’t deter her. Instead, she dared to solve an everyday problem — unpleasant bathroom odors.After all, the journey to a million-dollar business is a marathon, not a sprint – a marathon paved with resilience, strategy, and constant learning. On the other hand, a successful business reaching consistent sales might signal the opportune time to consider an exit strategy: acquisition. This significant transition must be navigated with caution, ensuring long-term goals align with the decision to sell. It's crucial to find the right buyer who’ll continue to nurture and grow your business successfully. Through his training sessions at Capitalism.com, Ryan Daniel Moran has helped new and experienced entrepreneurs launch scalable and sustainable online businesses. He’s seen more than 100 entrepreneurs cross the seven-figure barrier, many of whom go on to sell their businesses.