Yardley London English Lavender EDT/ Eau de Toilette 125ml

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Katrina Kaif is the Brand Ambassador for Yardley | Business Standard News". Business Standard. 2010-09-07 . Retrieved 2018-11-11.

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. International Business: Yardley brands are sold". The New York Times. November 26, 1998 . Retrieved January 30, 2022. P&G sells Yardley to Lornamead". CosmeticsDesign.com USA. October 4, 2005 . Retrieved January 30, 2022. Lall, Rashmee Roshan (May 3, 2006). "Jatanias buy America's biggest hair-care brands". Times of India.Yardley has had a long association with the British Royal Family and has been awarded the Royal Warrant of Appointment (UK) six times. The company has supplied several British monarchs with toiletries. [18] Due to the growing popularity of Yardley soaps and cosmetics at the turn of the 20th century, the company opened a shop in 1910 on Bond Street in London. The original Yardley shop on Bond Street was at 8 New Bond Street, but it later moved to 33 Old Bond Street. [17] [18] Victor, Peter (27 August 1998). "Yardley, no longer smelling of roses, goes into receivership". The Independent. Since 2009, Yardley has been owned by Wipro, an Indian multinational conglomerate. [7] History [ edit ]

In 1970, BAT organized its cosmetic businesses, which included Yardley, into British American Cosmetics. The cosmetics division was sold to Beecham Group in 1984. The following year, Yardley was sold to Wasserstein Perella & Co. [ citation needed]In 1998, Yardley was placed into receivership after a year of marketing attempts to update its old-fashioned image. [24] That same year, Yardley was acquired by Wella. [25] Yardley was acquired in 1967 by British American Tobacco (BAT). That same year, British model Twiggy became the face of Yardley. The company sold "Twiggy Eyelashes," "Twiggy Paint," and other cosmetics with her as the spokesmodel. [19] Yardley became a symbol of Swinging London and was associated with the 1960s British youth culture of miniskirts, Carnaby Street and mod fashions. [20] The shambles, success and demise of Britain's first big F1 team". www.motorsport.com. 2020-05-16 . Retrieved 2023-06-04. Brainstorm:Surviving and Thriving in the New Consumer-Led Marketplace. Macmillan. 13 November 2012. ISBN 9781137096821 . Retrieved June 19, 2013. In 2010, Bollywood actress Katrina Kaif was made the brand ambassador for Yardleys in India. [30] Royal Warrants [ edit ]