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Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

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That’s why entrepreneurship is a young man’s game: you need a lot of stamina to get your business and your personal brand off the ground. Entrepreneurship requires work and hustle, and this is what Gary preaches and preaches incessantly. The hustle done towards one’s passion trumps hustle done just for the sake of getting in a few dollars. The book asks all of us to be a sensible and empathetic individuals before being a hungry shark. Optimism, patience, and downright hard work make good ideas great businesses. Hmmm, although I don't think reading this book was a complete waste of time, it didn't contain much new insights. I think the book is way too long for the points being made and is largely storytelling. After a while, I skimmed or even skipped much of the stories of all the people successfully (surprise surprise) applying the Crush It!-principles, as outlined in Gary's earlier book. I didn't read Gary's earlier books, but I heard that those were at least much better than this book.

According to Gary Vaynerchuk, entrepreneurs who fail to succeed don’t fail because they don’t care—they fail because they care for the wrong things. Readers of CRUSH IT! published in 2009 will want to know what is different about CRUSHING IT! In this new book, author Gary Vaynerchuk includes lots of stories of folks successfully using the Crush It! principles. So this book is less of a “lecture,” and more of practical suggestions from others. In contrast to his earlier book, Gary isn’t the only one talking: “I want to introduce you to other entrepreneurs who have met with unbelievable success by following Crush It! principles.” In most chapters, a great deal of space is devoted to these stories. The idea is, see how others implemented the concepts.As the title suggests, Crushing It! is the decade-younger cousin of Crush It!, which means if you’ve read that Vaynerchuk classic and loved it, then this is where you should be heading next. And the best thing about it: there’s no better platform to target your audience than Facebook. This is true even if you have a small budget.

Speed” – Practice haste and efficiency daily to get more done. Don’t agonize over every decision. Move fast, trust your instincts and learn from your mistakes. Make adjustments, and move on. Creating your personal brand opens countless channels you can use to talk about any topic that inspires you – while you get paid for it. But it won’t come easily. First you must identify and use your skills. Making lots of money requires working nonstop. You can’t copy anyone; you must find your own path and use the principles of personal brand-building to build a following. Crushing It” by Gary Vaynerchuk is a 2018 business book that shows you the steps to turn your passion into a career. It was a sequel to the author’s 2009 best-selling book “Crush It!.” that encourages readers to create a personal brand online. Since the internet has evolved so much in less than a decade, he felt compelled to update his original book.Direct-messaging, i.e., “reaching out directly to people and offering something of value in return for their attention, a strategy that requires an unbelievably long grind.” For readers not familiar with the earlier book, CRUSHING IT! includes a summary of the Crush It principles. I found this a valuable section, especially since I wasn’t familiar with the first book. The author boils it down to a pretty short list: “What really matters is a pretty short list: intent, authenticity, passion, patience, speed, work, and attention.” The author then discusses in detail each of these aspects.

Of course, you may think that you’re not interesting and that you’ve got no video skills whatsoever, but, as we said above, that is beside the point. I worked obsessively. I studied, studied, studied, studied trying to understand how to do this right & how to build this, because I was so obsessed with doing something special." -Sean O'Shea (excerpt from an excerpt in the book) Many people are impatient, and they spend it straight away on watches, suits, and all kinds of flash, thus robbing themselves of the opportunity to do something better for the long term.

Attention”– Focus on what people do on social media. Stay alert to shifts to new platforms, even if they seem small at first. Watch trends, and get to know new platforms early. Don’t get too comfortable with your preferred platform; always learn others. True, sometimes fakes start off well, but the audience is pretty great in noticing fakes and, in time, they fail.

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