The Long and the Short of It: A guide to finance and investment for normally intelligent people who aren't in the industry

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In the latest episode of Marketing Week’s This Much I Learned podcast, Binet and Field discuss the inception of the book and reflect on its impact on the marketing industry. Readers will learn everything they need to be their own investment manager. They will recognise their investment options, the institutions that try to sell them, and how to distinguish between fact and fiction in what companies say. They will discover the principles of sound investment and the research that supports these principles. Crucially, they will learn a practical investment strategy and how to implement it. Morson's delightful study, which aims to classify and examine [aphorisms], is both a work of serious scholarship and a feast itself . . . The Long and Short of It leaves readers illuminated and humbled, amused and enlightened and with their sense of literature's richness—its ironies and foibles, its mysteries and truths—enhanced." Pursuing these interests, I moved from Oxford and joined the Institute for Fiscal Studies as its first research director. Soon after I became Director of the Institute. IFS developed into (and remains) one of Britain’s leading think tanks, respected and feared by policymakers and journalists for its fiercely independent analysis of fiscal issues.

Among living American Scholars of Russian literature, Gary Saul Morson has earned a reputation as one of the most thoughtful and productive among us. . . Morson's book is fun to read. It is thought-provoking and illuminating but delights over and over again with its sparkling specimens, culled from the whole literary heritage of man-kind, chiefly western, but with a few Asian gems from Confucius and Lao Tzu thrown in. . . Morson writes well, vividly, and without jargon. . . I thoroughly enjoyed this book and have been enlightened by it." Along the way Napoleon has invaded Germany and been deposed, and Gauss has hardly noticed. Anyway, says Johanna, about conflict she already knows what he's going to say: "Looked at from the future, both sides would cancel each other out and before long nobody would be getting excited about the things people were dying for today." But, she adds, "What difference did that make? Cozying up to the future was a form of cowardice." If you're wanting to drive short-term sales, focus on creating communication strategies that use rational or logic in their advertisements.Long-term brand building has a positive effect on sales, however short-term activations does not have a positive effect on brand building over time. Primarily due to people being able to subconsciously remember emotive campaigns rather than rational campaigns in the long run. the best campaigns are hybrid: emotional, “fame” system 1 campaign to deliver long-term brand building over a period of >1 year and a more rational, system 2 activation level campaign running in parallel to support immediate/short term sales The Very First Damned Thing From the very beginning of St Mary's. Discover the truth behind Markham s stolen furniture and Professor Rapson s flies. Field says: “Lots of companies have had their fingers burnt by trying to brand build online… It is perfectly possible to build a brand online, it just turns out to be much more difficult than anyone imagined. And it’s only recent work that has really taught us why.” Marketing Week· This Much I’ve Learned: Les Binet and Peter Field on 10 years of the Long and Short of It

Bonpland provides a foil for Humboldt's otherworldliness during subsequent landfalls, always looking for the next shag while his master measures relative dampness and scratches moss off walls. Even though it is Humboldt who is investigating the real, it seems as though the very act of measurement is seducing him away from it, while Bonpland has no such illusions. measurement of brand building activity should take place over at least a year (anything less and it will look like it’s underperformed) But my rationale for studying economics had, from the beginning, been concerned for application. My career began to change direction when I was asked to join a group to review the structure of the British tax system. This group was established under the auspices of a newly established think tank, the Institute for Fiscal Studies, and was headed by James Meade, another economist who had achieved the ultimate distinction of a Nobel prize. Meade’s rigour was as demanding as that of Mirrlees, (both delivered it with extraordinary personal charm). But the most important effect of my experience with the Meade Committee was that I began to develop a taste for the popular exposition of economic concepts.

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Suddenly the time-bending as well as space-bending genius of Kehlmann's construction is laid bare: we might not be able to get that excited nowadays about the Napoleonic wars - during which this novel is set - but reading Johanna's observation about cozying up makes us think about what people in the future may one day think about a present conflict, such as Iraq. Perfect for a trivia night or a long trip, #TrainTeasers will both test your knowledge of this country`s rail system and enlighten you on the most colourful aspects of its long history. Meet trunk murderers, trainspotters, haters of railways, railway writers, Ministers for Transport good and bad, railway cats, dogs and a railway penguin. This is NOT a book for number-crunching nerds. Many of the answers are guessable by the intelligent reader. It is a quiz, yes, but also a cavalcade of historical incident and colour relating to a system that was the making of modern Britain.

In print for the very first time, The Long and Short of It collects eight unmi ssable short stories from the international bestselling Chronicles of St Mary's series.Gary Saul Morson has created a passionate, imaginative book, full of energy and wisdom. The Long and Short of It is an exciting, horizon-opening essay on literary short forms that provide an interface between literature and philosophy." We looked at it in quite a few different ways and the only area where rational communication worked best was short term, direct response, performance marketing. Everything else it was primarily emotional.” Both Humboldt and Gauss were concerned with the measurement of the world - with the displacement between one part of space and another and the relation of that gap to temporal intervals and theoretical absolutes. Humboldt constantly took readings during his vast journey - the height of every mountain, the line of the equator, the exact number of lice on the head of a servant - while Gauss conceived space as a mathematical reality in which even lines were merely an abstraction; yet his space was, in its way, as full of life as Humboldt's.