Crushing It!: How Great Entrepreneurs Build Their Business and Influence―and How You Can, Too

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It seems impossible now, but the digital revolution was so young I actually had to define the platforms. By creating a personal brand so powerful that it transcends platforms, products, and even your passion.

Parents are trying to get their children off Pokémon Go when augmented-reality gaming is going to be huge for generations. And that’s what I’m going to share in this book—the part of the keynote that changes every six to nine months because that’s how frequently the platforms evolve. Coming to terms with our sexuality is not an Oprah AHA moment, it's a process and the implication that he seemingly had no idea until he has one experience of being attracted to another boy is lacking in nuance. The secret to their success (and Gary's) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential.

Those who have been at this for a while will find useful the little-known nuances, innovative tips, and clever tweaks that have been proven to enhance more common tried-and-true strategies. The multibillion-dollar influencer marketing industry was still so new at the time, the concept hadn’t crystallized when that book was published in 2009.

With the explosion in the number of social networks available to anyone who wants to amass an audience, and vast sums of money being redirected toward those networks, influencer marketing has become a legitimate monetization strategy for anyone building an online profile, which means pretty much anyone in business. For those with more experience, Crushing It/ illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common, tried-and-true strategies.Imagine the security you would feel if you had something going on the side that you could blow up big if you unexpectedly had nothing but time (meet Pat Flynn in Chapter 5). It’s a matter of survival to think beyond your current successes and constantly look for ways to create new ones so that you’re never limited to any one platform or even one topic. If you’ve been making excuses, you’ll be exposed, at which point you can decide to stop dicking around and achieve what you set out to achieve—or admit that your version of crushing it looks a little different than you originally thought it did. Jennifer's mum insists that she do things differently, so gone are her jeans, T-shirts, skateboard and short hair. Now Instagram doesn’t suffer from being too polished – it has a perfect mix of curated and ephemeral content.

The Guardian (2021 ) Our isolation and our measures have stood us in good stead for a year now, this is obviously a significant setback, but if we can crush it now we can get back to a good path in the future.

You don’t need to be accomplished (at least not in the way 99 percent of you reading this define accomplishment) to break out on this platform because, remember, when you’re documenting and not creating, you’re allowed to learn as you go.