100 Things Every Designer Needs to Know About People (Voices That Matter)

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At some times, I wished for greater detail on a topic than was provided, although I expect that Weinschenk's brief, informal references to outside sources (as well as the extensive list of references in the back of the book) should be sufficient to help me find more information on particular topics.

This free flow of information and opinions may mean that people are collectively making poorer decisions.People are most likely to perform an action repeatedly if the reward for it occurs after a variable number of times. The good ones, however, seem to transcend the world of design and offer some comment on other aspects of the world. You can download two sample chapters, entitled “How People See” and “What Motivates People,” and you can also enter to win one of five free copies in a UX Magazine giveaway. Even though it was written in a simple manner and it was easy to understand, I did not learn anything new. They don’t seek out—in fact, they ignore or even discount—information that doesn’t support what they already believe.

Capturing the best from leading-edge graphic designers, photographers, and business visionaries, these books will help you advance your skills to the next level. Well, you have to start with understanding why an object elicits a response and then remains with us – and to understand that, you need to figure out how people work. If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behaviour. A study undertaken at the University of California found that people think their minds tend to wander 10 percent of the time, when, in actuality, it’s more like 30 percent of the time.And, finally: it bothers me how this book very popular, often found in "must-read design books" lists, and even so highly rated here in this fine community of thoughtful readers.