Old Speckled Hen Pale Ale Mini Keg, 5L

Product Information

Our core business remains cask but we feel the breadth that Hopical Storm brings to our range gives pubs greater choice to meet drinkers’ needs.”

Cask faces a number of challenges, and quality is one. While smaller containers are a great option for some venues – offering a less risky proposition by reducing the number of pints that need to be sold in the three-day window – it is not a silver bullet. Even as we lurch today into a post-Covid world where pubs and their customers are in the grip of a financial crisis, the message remains the same: less but better. Spanish lagers are in 73% growth and Heineken’s recent launch of Cruzcampo can add value to a pub’s beer offer by providing consumers with an experience that trades them up from classic lager brands while remaining accessible.

SHOP BEERY GIFTS

We are also seeing a move in the type of beer they choose. The premium lager trend is here to stay – largely driven by younger drinkers – but the 4% ABV category continues to play a vital role, still holding more share of value and volume than higher ABV beers.

The Suffolk-based brewer launched its first foray into craft beer last year with the debut of Flint Eye, a dry-hopped lager, and Level Head, a session IPA. A brand audit last year produced clear messages – there’s an image barrier, an assumption that cask is for older people, is old fashioned, heavy. It’s seen as just a sea of brown. We have to be more appealing to bring new people into the category. That’s where Outland came from. Moderation is one of the biggest behavioural shifts. More than 13% of the population now say they ‘never drink alcohol’ compared to 3.5% in 2010 – that’s an incredible shift, and no and low is growing rapidly.Except for any liability that cannot be excluded by law, the Promoter excludes all liability, for any personal injury; or any loss or damage (including loss of opportunity); whether direct, indirect, special or consequential, arising in any way out of the Promotion.