Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

Product Information

I send registrants videos to help introduce them to my philosophy, get them excited about the webinar, and presell them Promotion Strategy 2: Target your ideal competitor and target their audience with specific ads you create.

What do your people really want? Where do they want to go? How can you capture that in a simple calling you could put on a campaign sign?

Success!

Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. People come into your funnels looking for a solution to their problems. By positioning yourself as an expert and learning how to tell your story in a way that gets people to move, you are able to guide people through your value ladder, giving them the results they are seeking. This is how you change the lives of your customers, and this is how you grow your company. Therefore, this segment of the book will teach you how you can perform a particular task properly. Once you have covered up the previous section, this section will allow you to get how things actually work in the marketing world. Section 5: What’s Next Question #5: What is the framework I’m teaching and the false belief I’m trying to break? (Vehicle) I'm glad I read Expert Secrets because, despite many blatant negatives, I discovered some powerful insights. For example, the concept of opportunity vs. improvement (see comic below, which I wrote about here). Concepts like this actually changed the way I market my product, which is something other more "respectable" marketing books didn't do for me. Tue in who it's for (this is for those just starting out as well as those who are already successful and want to learn how to scale!)

In the six weeks following the first webinar I did based on the principles Russell Teaches in Expert Secrets, I sold more than I had the previous year.” In Russell’s previous book, DotCom Secrets (his first book), you learned what, why, and how to use sales funnels to sell your products and services online. As soon as a webinar is over, I shift focus to the replay campaign. The basics are urgency and scarcity

See a Problem?

Finally, you want to add urgency and scarcity by offering your audience a bonus upgrade that’s only available right then. Offer something special to a certain number of people or for a certain amount of time, or both. This could be an upgraded account for people who sign up for a certain deadline, or access to a special masterclass event. Our job as an expert and guide for our audience is to help cast a vision for what is possible and bring our people to higher ground, to move them from where they are to where they want to be. We help (dream customer) to achieve (result) through (new opportunity).” Secret #1: Finding Your Voice What are the OLD VEHICLES that you tried in the past to get this same result that didn’t work for you? Once you reach the end of how to deliver your presentation, Russell explains how to close, which is one of the most useful secrets I found in Expert Secrets because if you’re not closing, you won’t have a thriving business.