Joined in 2023 
82 
63 About this deal
SOS doesn’t need NSF approval. SOS is a food product and is in the same category as Gatorade and Powerade neither of which need NSF approval. What do I mix SOS with? James Mayo: SOS is an advanced oral rehydration solution (ORS). In independent 3rd party testing, SOS ranked as the drink with the lowest osmolarity – speed of absorption – by a minimum of 50%.
SOS contains very small amounts of maltodextrin. It is used as a transporter for our natural colors and some other ingredients to help those molecules bind. SOS contains microscopic amounts of corn-derived maltodextrin – and since we understand that for some, microscopic ingredients (gluten) can cause terrible effects, we only use corn-derived maltodextrin because it is safe for celiacs (and other GI issues), and is considered gluten free. If SOS did contain wheat-derived maltodextrin, our ingredients label would include “wheat” and we could not claim gluten free. Below are links to independent articles indicating corn-derived maltodextrin as safe for celiacs: Hydration is necessary for survival. Water is the most important element in humans, as a full 60% of our body is water. This vital liquid is involved in every metabolic process of our body. We can only live one week without it. Losing just 2% of your body weight through dehydration can affect athletic performance by more than 20%. That’s the difference between a good day and a bad one! Using SOS can help you keep performing at your peak. What causes me to get dehydrated during the day? SOS is made to prevent and combat mild to moderate dehydration so whether you’re about to engage in a tough workout, about to hop on a long flight, or getting ready for a night out, don’t forget your SOS! Who should not use SOS? Diabetic people with active lifestyles can drink SOS to prevent and combat mild to moderate dehydration. SOS contains two types of sugars: sucrose and dextrose. Sucrose is a medium glycemic index sugar. It is a disaccharide (formed by two molecules of sugar). Once it arrives to the small intestines, sucrose splits into one molecule of glucose and one molecule of fructose. After drinking SOS, you will get a small glucose peak, which provides energy and water absorption enhancement. Dextrose is a simple sugar with a high GI index. How do I know if I am dehydrated?The company was founded by James Mayo, Thomas Mayo & Blanca Lizaola-Mayo on 24th January 2013 and is headquartered in Longmont, CO. When Will SOS Hydration IPO? SOS Hydration helps you to reach peak physical and mental performance while you swim, ride or run. It can even help you recover from jet lag, illnesses and the dreaded hangover.
SOS Hydration is one of the newest electrolytes to land. This medically developed electrolyte powder is designed to help you avoid dehydration once and for all. Impressively, it claims to be “as effective as an IV drip” but in drinkable form. What’s more, it allows your body to absorb 3x more water than drinking water alone. SOS is part of the Informed Sport and Informed Choice program and as such our manufacturing process and ingredients have been analysed and are frequently audited to ensure that SOS is safe for any athlete that gets tested by WADA as part of their sport. Is SOS approved by NSF? SOS is a fast acting electrolyte replacement drink created to prevent and combat mild to moderate dehydration due to active lifestyles and physical performance. Where is SOS made? James Mayo: All three, as well as a daily drink. Think of SOS as the foundations to your day. If you start hydrated, you will not suffer from cognitive or physical decline (up to 25% can be lost from dehydration). If the workout will last less than an hour, drink SOS before the workout. If it’s longer or it’s a super-hot day like here in Arizona, then drink before and during with some after. Its products have less sugar and fewer calories than competitive brands such as Gatorade and LiquidIV while providing the same or higher levels of electrolyte replacement. Who is James Mayo?According to the FDA standards, SOS only uses Generally Recognized As Safe (GRAS ) ingredients and therefore complies with all regulations for food consumption and production. WHAT DO I MIX SOS WITH? Yes, SOS can be compared to an IV drip for combating mild to moderate dehydration. After more that 50 years of research, Oral Rehydration Solutions have proven to be as fast and effective as an IV drip, but safer and cheaper. With SOS, you can prevent complications like infections, avoid the painful IV procedure, and save a lot of money. Severe dehydration should be treated with an IV drip by professional medical staff. CAN DIABETICS USE SOS? Dehydration can lead to frequent illness, headaches, low concentration, poor sleep, fatigue and poor performance. Maxim Group LLC is the sole book-running manager on the IPO. Maxim Group is a leading investment banking, securities and investment management firm.
The company provides various financial services, including investment banking, equity research, private wealth management, structured products, global institutional equity, fixed-income and derivative sales & trading to various corporate clients, institutional investors, and high net worth individuals. Use of Proceeds Yes, even though sodium is essential for osmolarity balance and is involved in many physiologic processes, in excess it can be harmful. Our body has mechanisms to keep a stable sodium-water balance. When we sweat, we lose water with a large sodium concentration. This is why it´s important to replenish the losses. However, too much sodium can cause swelling, and other complications. SOS provides the correct amount of sodium to replenish what you are losing. Is too much water bad for you? It’s different to the majority of electrolyte products in that it’s low in calories and low in sugar, at only 25 calories per sachet. It’s a well-researched fact that dehydration negatively impacts performance. Being just the slightest bit dehydrated brings on all kinds of unpleasant side effects, like brain fog, headaches and dizziness.
We chat to James Mayo, CEO of SOS Hydration, a new science-backed electrolyte powder that’s designed to increase hydration, so you can work, exercise and play at the top of your game.
Meanwhile, inflationary pressures are significantly affecting raw material costs. And advertising, marketing and salary costs also rose last year. People with water restrictions, heart or kidney problems, or children under the age of 1 should consult with a physician before use. SOS is not recommended for those with sedentary lifestyles, unless they suffer from mild to moderate dehydration. IS SOS APPROVED FOR USE BY THE FDA? SOS Hydration’s offerings come in an array of flavors, including watermelon, coconut, citrus, mango and berry. It also sells children’s versions branded with popular characters such as Paw Patrol in the UK. LM: Lots of brands are moving to sustainable production methods. Can you tell us more about what steps SOS Hydration is taking to do its bit? Management intends to use proceeds from the SOS Hydration IPO to increase its financial flexibility in the following ways:
Too much water can be bad for you, as it will dilute the sodium from your blood, decreasing the body's osmolarity. Because water always follows salt, the water will move inside the cells to where the higher sodium concentration is. This concept is known as "water intoxication." SOS is proper hydration: water+sodium+glucose. Fast rehydration, osmotic balance, energy source. WHY IS HYDRATION SO IMPORTANT? James Mayo: Sports teams and independent research. Initially, I was the guinea pig to get the formula how we wanted it. Yes, SOS can be compared to an IV drip for combating mild to moderate dehydration. After more that 50 years of research, Oral Rehydration Solutions have proven to be as fast and effective as an IV drip, but safer and cheaper. With SOS, you can prevent complications like infections, avoid the painful IV procedure, and save a lot of money. Severe dehydration should be treated with an IV drip by professional medical staff. Can diabetics use SOS? https://celiac.org/about-the-foundation/featured-news/2016/01/gluten-free-101-need-know/ - (step 2 paragraph 4) Compared to tablets, SOS has about two to three times the electrolytes, and a tablet takes almost as long as I could run a mile to dissolve. Plus, if it is fizzing in your cup, what’s it doing in your gut?An ORS is an Oral Rehydration Solution. A solution can be considered an ORS when it complies with the World Health Organization specification. These solutions are made by mixing the perfect amount of electrolytes and glucose, which can help the body absorb up to ten times as much water. This form of therapy was first discovered more that 50 years ago to treat patients with Cholera. The benefits of ORS use for an active lifestyle have become apparent more recently. SOS has taken this science and developed it for people with active lifestyles. WHEN SHOULD I DRINK SOS? SOS Hydration Inc (NASDAQ: SOSH) sells electrolyte-enhanced powdered drinks to consumers and organizations worldwide. The company’s proprietary formulation is focused on low sugar content and fast electrolyte absorption to combat the debilitating effects of dehydration. James Mayo: Dr. Blanca took proven medical science (the WHO ORS formula) and married it with sports science, using her experience of gastroenterology to develop something that’s light on the gut and the correct balance of electrolytes. She’s now an advanced fellow gastroenterology and transplant hepatology at the Mayo Clinic. An ORS is an Oral Rehydration Solution. A solution can be considered an ORS when it complies with the World Health Organization specification. These solutions are made by mixing the perfect amount of electrolytes and glucose, which can help the body absorb up to ten times as much water. This form of therapy was first discovered more that 50 years ago to treat patients with Cholera. The benefits of ORS use for an active lifestyle have become apparent more recently. SOS has taken this science and developed it for people with active lifestyles. When should I drink SOS?
Great Deal 
New Comment