W7 ULTRA PLUSH MASACRA BLACK

Product Information

Be advised that this mascara isn’t labeled as cruelty-free, nor is it Byrdie Clean, as it contains paraffin and PEGs. This isn't necessarily a deal-breaker but is more something to think about if you place a high value on those qualifications.

For Curling: This is always debatable, but I've found that curved wands are helpful with curling. I also love the rounded mascaras tips, (like the one on Benefit Cosmetics They're Real! Lengthening Mascara) — they are excellent with curling since the wand lets you easily get all the angles. Shade It might seem obvious but, according to Gboyega, many of us aren’t using enough mascara formula to begin with. “One of my pet peeves is when I see people not applying their mascara properly,” she says. “They only get the tips of their lashes instead of fully coating their lashes with the mascara.” Looks like we’ve gotta layer that stuff on, guys. BRUSH UP YOUR TECHNIQUE As for the aforementioned removal, it’s not that Big Mood is terribly difficult to remove—it’s just that it’s so pigmented that it required two cotton rounds soaked with micellar water to remove it completely. Still, that just goes to show the long-lasting wear power of this drugstore must-have. The only downside is that we noticed a pretty strong fragrance, which isn’t ideal, especially for eye products, since it can be irritating. However, it is very common in waterproof formulas. For an optimal base, apply a layer of eyelash primer. Not only will this help mascara go on smoother (read: no clumping), it can also hold mascara in place so it lasts longer.

Lastly, while this mascara isn’t marketed as a tubing formula, that’s exactly the result it seems to deliver. As such, removing it was a bit more difficult—in fact, it was the most difficult formula to remove among those we tested. The results make it worth a few extra swipes of micellar water, though.

It’s not often that a brand groups a moisturizer and a mascara under the same line, but considering that Neutrogena’s Hydro Boost line is all about plumping and replenishing, it makes sense. Just like the iconic moisturizer, this mascara utilizes the power of hyaluronic acidfor its hydrating and plumping benefits. The nourishing formula and the tapered wand work in tandem to provide extreme volume and a silky feel in just one coat.So we decided to find the best mascaras out there by recruiting 21 volunteers to test 34 popular formulas. Every product received a score on the ease of use, wear, performance, overall look, and removal process. CoverGirl Exhibitionist Uncensored Mascara impressed our testers with its ability to add lift, curl, and volume at an incredible price, earning a perfect score and the spot for Best Overall. verifyErrors }}{{ message }}{{ /verifyErrors }}{{ Mascara wands come in all shapes and sizes, and this factor really affects the results. Whitfield recommends different brush shapes depending on whether you want more length, volume, or curl: We asked makeup artist Adeloa Gboyega (who has worked with some of the biggest brands in beauty, from Bobbi Brown to Pat McGrath), for her expert tips when it comes to A* mascara application... USE ENOUGH MASCARA