Jean Patou Joy Eau De Toilette Spray for Women 75 ml

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Of course, there are many more perfumes from the house of Jean Patou that are wonderful, and you can even take a look at our article Best In Show Jean Patou Fragrances. Let's not forget 1000 (1972), Sublime (1992), and Patou For Ever, created by Jean Kerleo. But Joy is, or should be, considered an indelible cultural heritage of perfume history and French culture. You’ll find Joy’s iconic notes of jasmine and rose in Joy Forever, but the fragrance also features another pair of noble flowers: orange blossom and iris. Joy Forever has been refreshed with citrusy notes, a green pinch of galbanum and a fruity peach note. The perfume evolves towards a sweet, woodsy trail. Perfumer: Thomas Fontaine. Joy is a legendary perfume and timeless classic, one of the most beautiful and quintessential floral perfumes in modern perfume history. It appeared in 1929, in the post-secessionist period, at the time when no one expected such a fragrance, especially from the small fashion house Jean Patou. The great perfumes were the distinctiveness of the perfume giants, such as Coty and Guerlain, but that a creative individual in inspiring collaboration with a talented perfumers can create something that will not only equal but also beat all expectations and set standards, in a way heralded the current situation where we can expect tremendous things from tiny, but enthusiastic and talented niche brands. The Next Big Thing can no longer be found in large and luxurious perfumeries, but in a small, niche, art perfume shops that hide their magic away from public attention whose only amusement is what is trendy and what is not.

Joy, along with the rest of the Patou line of scents is apparently discontinued. I suppose that several factors were involved: Patou is likely, if unfairly, tarred with the “Old Lady” brush, I am sure that ingredients formerly used are now considered as safe as Asbestos flakes with plutonium dressing by the Powers That Be, and it cannot be cheap to massacre half of Grasse for the flower petals to create it. Designer Parfums appoints its first in-house perfumer". cosmeticsbusiness.com. 21 November 2011. Archived from the original on 10 May 2012 . Retrieved 14 September 2012. Jean Patou ( pronounced [ʒɑ̃ pa.tu]; 27 September 1887 – 8 March 1936) was a French fashion designer, and founder of the Jean Patou brand. Decade after decade, Jean Patou developed a tremendous olfactory heritage. Very recently, there were some modern variations from Joy: After the closure of the haute couture business the company has continued to produce fragrances under the Jean Patou brand. Patou also produced fragrances for Lacoste, when Patou acquired the license in the 1960s, [6] and Yohji Yamamoto in the 1990s. [7]

In Difficult Moments You Will Always Need Some Joy.

An ounce of Joy had a retail price of 40 dollars, the most expensive perfume at the time. As told by Emmanuelle Polle, "What the clients would soon learn was that this ounce of perfume was produced through the extraction of some 10,600 jasmine flowers and 28 dozen roses. It was a gargantuan perfume, requiring huge quantities of fresh flowers. The couturier-perfumer was not one for artifice, be it in the way silk was worked or the walk of a model on the runway, or the ingredients of a perfume. The same line of conduct prevailed in his perfumes and his fashions: the quest for naturalness and the very best raw materials." Jean Patou should have been incorporated into the company at the pointy end of LVMH's prestigious brands. I'm sure that was the intention at the time of the acquisition. As we can see, there is only one JOY and it is the one from Jean Patou. This fantastic fragrance remain very modern and “current”. Fans around the world are pleased to find this fragrance in chosen perfumery shops. The most amazing thing with such a tremendous fragrance is that it cannot be copied, it cannot be beaten and it protects itself from competition. Having such an unique olfactory footprint and such a great concept, it writes down in golden letters this heritage for eternity. There is only one JOY and there will always be only one JOY. Henri Alméras, a perfumer that had worked before for Paul Poiret, was the creator of all the Patou perfumes that I've mentioned, as well as Chaldée, a fragrance that came to the world firstly as a scented tanning oil, and knew great success, especially in coastal places like Deauville and Monte-Carlo. The perfume branch of the Patou company was growing and it had subsidiaries in New York, as well as fields of roses and jasmine in Grasse, for it's own use in perfumes. "This control of every stage of production is another example of the care Jean Patou put into everything. It also reflects his fierce desire for independence, the better to run his house as he saw fit," references Emmanuelle Polle. Steele, Valerie, ed. (2010). The Berg companion to fashion. Oxford: Bloomsbury Academic. pp.553–555. ISBN 978-1-84788-563-0.

In 1925 Patou launched his perfume business with three fragrances created by Henri Alméras. [4] In 1928, Jean Patou created "Huile de Chaldée", the first sun tan lotion. Evans, Caroline " Jean Patou’s American Mannequins: Early Fashion Shows and Modernism", in Modernism/modernity 15:2 (April 2008), pp. 243–263. What I liked less was its whole concept, from a name pilfered from Jean Patou to the core idea. Selecting a star rating for Joy turned out to be challenge. It’s a solid 3 star perfume as far as technique, but as far as originality, it fails massively. Add to it Dior’s insistence on cannibalizing its classical brands, and I’m at loss on how to grade it to be fair to the perfume and to remain honest to myself. 2 stars was my compromise.I am far from blaming those, but hey, why so? Why does Guerlain find a way to sustain old chaps of their line, why do they find ways to play with temporary withdrawals then reissues of the old gems, still insisting on their importance to the world? Designers for the House of Patou have included Marc Bohan (1954–1956), Karl Lagerfeld (1960–1963) and Jean Paul Gaultier (1971–1973). Christian Lacroix joined the label in 1981. The last fashion collection produced by the House of Patou label was in 1987 when the haute couture business closed definitively following Lacroix's departure to open his own house. Jean Patou is a prestigious, historic luxury brand. "The costliest perfume in the world": Jean Patou himself already did the work for you! (ie. brand equity, market positioning). For the informed, Jean Patou stands up there with Chanel. Christian Dior was there too. Around when 'Christian Dior' rebranded to 'Dior', it adopted a mass marketing strategy. All good, but that left a gap in the LVMH prestige brand offerings. (Which seems to be partially filled by brand Exclusifs now.) IN my opinion, this is a case of a horrendous blunder while choosing the marketing team. This couldn't have happened, not with this brand. Imagine how many epigons of this wonderful original style are there on the market not even thinking of leaving their niche... Just because there are hot-shots in the gang who almost drill ways to impose their wits and glamour on the audience, not even bothering that there are better and more quality driven classics then their responsibility, which is probably the right path for any business, however...