The LEGO Story: How a Little Toy Sparked the World's Imagination

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A riveting cultural history of changing generations’ views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world’s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family’s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand. My daughter is an 8th grade science and robotics teacher; she utilizes LEGO parts and LEGO coding for her students to build what they want as well as build specific items.

Open the book and play begins. Easy-to-follow instructions help make building a snap, giving kids lots of creative excitement and the joy of imagining new adventures or replaying well-known ones inthe book.

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Give children detailed characters and places to play with in LEGO® ǀ Disney collectible toy sets. This imaginative Disney’s Beauty and the Beast playset offers cute story starters and encourages open creative play to build important skills. Like others I was a bit disappointed. I had hoped a little bit more about the product itself, such as how it is decided to engage with pop culture such as Harry Potter or Star Wars, the evolution of these sets, more about the cultural impact LEGO has had on generations of people, maybe even more about the adults who have come to love LEGO. This is very much the history behind the brand, which may or may not be your cup of tea. Encourage creative role play with this LEGO® ǀ Disney (43176) set, with Disney Princess Ariel, Flounder, Sebastian and Prince Eric. Great for kids and fans of Disney’s Little Mermaid. Play starts when the book opens! What treasures can be discovered under the sea? Kids can flex their creativity and role-play skills as they explore the beach or swim around with Disney’s Ariel, Flounder and Sebastian as they imagine familiar stories in new ways.

These beloved micro-characters are great to play with in this set or will make a fun addition to other models. Kids can adventure with Disney Princess Ariel, Prince Eric, Sebastian and Flounder in completely new ways! A riveting cultural history of changing generations’ views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world’s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family’s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand. He was so in debt initially that the first owner of Lego was a woman (Sophie his wife) as she was the only one the bank would give a loan to. Despite this, Lego has battled with having women in leadership over the years. Any fan of Disney’s Frozen 2 will adore this awesome set. The clever, opening book reveals a complete micro-world that will thrill any child as a great Christmas, birthday or anytime gift for boys and girls aged 5+. This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children's right to play--and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen's unique access to LEGO's own archives, as well as on Andersen's extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen.Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator. This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children’s right to play—and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen’s unique access to LEGO’s own archives, as well as on Andersen’s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen.

These beloved micro-characters are great to play with in this set orwith other models. Kids can adventure with Disney’s Elsa, Anna and Kristoff, hang outside with Olaf or come up with something completely new! The definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company LEGO has evolved a lot in its 90 years of existence, with this book detailing the major changes across each decade. LEGO first launched its mini figure line in the 1970s and broke into the American toy market in the 1980s through a Happy meal collaboration deal with McDonalds. I loved playing with LEGOs as a kid in the 90s and the company has continued to evolve drastically since then, expanding to premiere The LEGO Movie in 2014 and creating additional product lines targeted to girls, to grow its market and customer base. What The LEGO Story balances so well are the various strands of LEGO history that are so fascinating. There’s the story of the LEGO Group as a company, how it grew from a few staff in a rural Danish town to thousands of employees around the world. There’s the story of the philosophy of play, how each generation of the owning family continued to build on the company’s purpose. There’s the very human story of how generations of a family feel a burning desire, as well as a responsibility, to build on and safeguard their parents’ legacy.LEGO® Books come in many forms and cover many aspects of the brand and its fandom. But the book I’m taking a look at today is unlike most other titles. As the name suggests, it tells the story of the LEGO brand from the very beginning, that’s even before a single wooden toy was ever crafted. The history of the LEGO Group is a long one and over that time many things have happened. This book offers an in-depth recollection of that history with help from someone who knows it well, Kjeld Kirk Kristiansen. So here are my thoughts on The LEGO Story: How a Little Toy Sparked the World’s Imagination. Give children detailed characters and places to play with in LEGO® ǀ Disney sets. This imaginative Disney’s Little Mermaid playset offers cute story starters and encourages open creative play to build important skills. The Lego Story breaks down the history of Lego with each chapter covering a decade of the business. It is a business history book so if you are looking for more info on the actual product of Lego, this is not the book. This book covers the Kristenson family in depth, starting with the grandfather, Ole Kirk, passing down to the dad, Goedfrt, and then passing down to the son, Kjeld, who is stepping away in March 2023 to hand off to his son Thomas. Covers how to build a business from 1 employee to 10,000+ and also how to build something you can leave your family for generations. The definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company. The last chapter, Inheritance, was a lot less compelling than the rest of the book. Of course, that is in part because it is recent history, and it remains to be seen if Lego can continue the current run.

The LEGO Story was a really interesting listen about the history and evolution of the company and the family behind it. I've loved LEGO since I was a child and my own children have become fans as well, so it was fun to get this in depth behind the scenes look. The material was at times dense (especially the business aspects), but I thought the information was well organized and painted a great overview of the company's journey. This isn't a book about the LEGO toys themselves, though the development of the toys are discussed. This is a book about the Christiansen/Kristiansen family and their struggles and triumphs in creating the LEGO brand. My daughter builds many Star Wars themed LEGO items and bought me a Bird-of-Paradise LEGO kit that I enjoyed putting together The LEGO Story: How a Little Toy Sparked the World's Imagination is a fantastic book that I highly recommend! These great micro-characters are fun to play with in thisset or with make an awesome addition to other models. Kids can adventure with Disney Princess Belle, Beast, Mrs. Potts and the others in completely new ways!The extraordinary inside story of LEGO, based on unprecedented access to the company's archives and rare interviews with the founding family that still owns the company