Maynards Bassetts Winegumsgift Carton, 400g

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There’s a lot of room for us to build meaning behind the master brand and living life more juicy. We are asking how we can move it forward so that it is not just about remembering this line but building meaning behind it,” she adds. Wine gums are chewy, firm pastille-type sweets originating from the United Kingdom. All brands have their own recipes containing various sweeteners, flavourings, and colourings. Wine gums are popular in the United Kingdom, Canada, Ireland, South Africa and many Commonwealth nations, as well as several European countries. Common brands include Maynards, Bassett's, Haribo and Lion. Burditt says: “Set the juice loose can mean so many different things. It’s about not just the product but juicy experiences, exciting, fun things in life. It is the juiciness which makes life interesting.” Burditt says: “Over time we have had ups and downs, there always are, but we definitely have seen an opportunity to regain share we’ve lost by engaging with consumers [through this campaign].”

However, Maynard Bassett has seen brand trust rise during coronavirus as consumers crave well-known trusted brands. That has given it even more confidence to invest behind its brand and products.

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So. Bassett’s have improved their winegums by changing the recipe. I realise this happened quite a while ago, but I (will admit that I) typically only buy Bassett’s when travelling, and then get an absolute boatload of them at the duty free shop and overdose seriously. This is only because they can be hard to find locally.

Burditt explains: “We’re seeing private label declining which speaks to us as we are re-engaging with our consumers.”I've already converted many in the US to these. There is NOTHING in the world that compares to the flavour intensity and chewy texture of Maynards Wine Gums. Miss these terribly from the UK, but THANK YOU BCS for making these easily accessible for this humble addict. The fact we haven’t engaged with consumers in a while is a real challenge. We’re obviously not starting from scratch and have this amazing heritage but over time, because we haven’t been talking to them, they have formed their own opinions of the brand,” Burditt explains. These are by far the best wine gums available on the market, and it is great to see them here at BCS! The flavours are classic and very natural compared with other brands. The texture is also just right, a perfect balance between soft and chewy. A delight to have "on hand" at any time of the day or as a special treat! The campaign marks the first time Maynard Bassetts has advertised since 2016 in a bid to re-engage with consumers and build purpose into products and the master brand.