Robertson's Silver Shred Lemon Marmalade 454 g (Pack of 6)

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In a shallow ovenproof dish (about 18x23cm) spoon in about 1cm of the chocolate mixture. Evenly arrange the marmalade sandwich triangles in the chocolate mix In December 2008, Premier Foods announced that it would discontinue jam in the UK under the Robertson brand in 2009. This removed the internal rivalry between two of their products: Hartley's jam and Robertson's jam. The Robertson's label was retained to focus on the marmalades: Golden Shred and Silver Shred. The Hartley's name was concentrated on the jam range. [3] [12] David Robertson retired in 1960, and he was succeeded as chairman by Charles James Robertson (1909 – 1983), a grandson of the founder. James Robertson & Sons produced more jam and marmalade than any other business in Britain by 1964. However, success was largely confined to the home market, with just an estimated four percent of production destined for overseas. C J Robertson resolved to change this, and expanded export sales.

In 1891 the company built a second English-based factory to meet southern demand, at Droylsden, Manchester, run by James' second son William. [2] [3] In 1900 a third factory was built in Catford in London, run by James' youngest son David (1870–1948). [4] In 1914 a fourth factory was created at Brislington near Bristol. In 1903, James Robertson & Sons, Preserve Manufacturers, Limited was incorporated to run the business. James Robertson & Sons was incorporated as a limited company from 1902. Control of the business remained in family hands. In 2001, the Golly collectables were replaced by seven Roald Dahl-created characters, [3] as illustrated by Quentin Blake. These included the Big Friendly Giant, Matilda, James and the Giant Peach, and Willy Wonka. This collectables scheme ended in 2006.

1) Marmalade Flapjacks

In the 1920s a Robertson's factory was built in Water Lane, Brislington, Bristol. This was expanded and became the largest jam factory in Europe, and was served by its own branch railway line. Here Comes Golly". Biblio.co.uk. Archived from the original on 15 November 2017 . Retrieved 12 March 2019. Mark Ritson on Branding: Premier gets out of a jam". Marketing Magazine. Brand Republic. 9 December 2008. The world’s favourite marmalade, Robertson’s Golden Shred, and the world’s favourite marmalade lover Paddington Bear, have joined forces to sing the praises of the tasty citrus spread. Dotz, Warren; Morton, Jim (1996). What a Character! 20th Century American Advertising Icons. Chronicle Books. p.85. ISBN 0-8118-0936-6.

Robertson’s jam for the general public was discontinued in 2009. Premier Foods would instead concentrate on its more successful Hartley’s brand. Unionisation was introduced to James Robertson & Sons from 1966, beginning with 320 workers, out of 600 employees, at the Catford factory.A factory had been established at Boston in the United States by 1910. It was in America that John Robertson encountered the golliwog character. The mascot was added to the label of Robertson’s products from 1910. A view of the Bristol factory, c.1914

We are retiring Golly because we found families with kids no longer necessarily knew about him. We are not bowing to political correctness, but like with any great brand we have to move with the times. [20] Sponsorship [ edit ] In 1914 James Robertson died aged 83. He had been a member of the council, a magistrate, a school director, and the manager of a savings bank, as well as belonging to a variety of philanthropic societies. His eldest son John (1859–1937) succeeded as company chairman, establishing the firm as a leader in the preserves industry. Robertson's were awarded royal warrants of appointment by King George V in 1933, King George VI and also by Queen Elizabeth. [3] John's eldest son David (b. 1893) took over the chairmanship on his death. Pilgrim, David (2000). "The Golliwog Caricature". Ferris State University . Retrieved 23 October 2018.Weston, Shaun. "Robertson's limited edition Paddington Bear Golden Shred marmalade". FoodBev. FoodBev Media. Archived from the original on 30 June 2019 . Retrieved 30 June 2019. The Boston factory had closed by 1931. American consumers regarded the marmalade manufactured in the United States to be inferior to the imported Paisley product.