White Horse 1l Blended Whisky

Product Information

According to global brand director, Carlos Magana, White Horse’s growth was due to its “strong reputation” in Brazil, Japan and Russia, which represent 94% of business. Without prejudice to the section Liability below, the Service may be temporarily unavailable during maintenance, updates, etc. We shall make reasonable efforts to inform you of any unavailability due to maintenance or updates.

In the late 1960s and early 1970s, the advertising slogan of White Horse Whisky was "you can take a white horse anywhere", accompanied by a white horse in various settings, such as a garden party. [6] The company produced a booklet in 1935 entitled “Scotch: from Birth to Glorious Maturity”, which is now very hard to find. At the time of writing the above, White Horse, the standard blend, was marketed worldwide and today Diageo still states that it is sold in over 100 markets. The main ones are Japan, Brazil, US, Greece, Africa and, once more, the UK. On being launched in 1890, it was purely for export and only entered the UK domestic market in 1901. However, it soon attracted a strong following and that remains the case today.

Date bottled:

We give some examples in Whisky Memorabilia of White Horse advertising over the decades, both in print form and promotional merchandise. Sir Peter’s baronetcy came in the Birthday Honours of 1920, ironically under Lloyd George as Prime Minister. It was small consolation for the loss of his son in war in 1917. Clearly this had been a terrible blow and had no doubt made him more amenable towards the idea of merging with a larger organization or simply selling the company. Given his nature, however, nothing much happened until after his own death in September 1924 at his Ayrshire estate. No sooner had that happened than his name was removed unceremoniously from the title of the company, which was, under new management, soon to be swallowed up by DCL. Noteworthy is the role that Hazelburn distillery played in the development of the Japanese whisky industry inasmuch as the “father” of Japanese whisky, Masataka Taketsuru, in effect had his apprenticeship at the distillery when he worked there for about four months in the winter of 1920 under the stewardship of Peter Margach Innes. Taketsuru produced a report based on his experience there entitled “On the Production Methods of Pot Still Whisky”. This has now been translated into English and was published in 2021 and is an important contribution to the annals of whisky history – in both Scotland and Japan. The brand’s horse icon was “evolved” in 2021 to become more “distinctive within the category”, adds Magana.

White Horse 8 Years Old appears and Glen Elgin Distillery is acquired by DCL and licensed to White Horse. Our Service is an online platform which provides Members with information (e.g. bottle facts, market-indices, market values and prices) on (mostly) whisky and allows Members to add information to the platform. We do not sell, nor does the Service provide any option to buy, any alcoholic products.

Ownership soon passed to the Glen Elgin-Glenlivet Distillery Co. Ltd and, in 1907, to J.J. Blanche of Glasgow. DCL later acquired it through Scottish Malt Distillers Ltd and responsibility for it was subsequently passed to White Horse Distillers Ltd. Glen Elgin, like Lagavulin, is bottled at 12 years old, but is, of course, a totally different sort of dram. It is slightly sweet on the palate, which is not unusual for a Speyside. The White Horse blending and bottling facility is located alongside Port Dundas Grain Distillery in Glasgow which is owned and operated by another DCL subsidiary, Scottish Grain Distillers Ltd.” Whiskybase B.V. (“Whiskybase”, “we” or “us”, company details below) offers a whisky enthusiasts online platform that provides its members access to the most comprehensive, transparent and trusted resource of whisky bottles and allows and stimulates its members to contribute information about whisky bottles to the platform (“Service”). White Horse Cellar blend enters UK domestic market and Logan’s Perfection is launched as a deluxe version. What do we demand from blended Scotch whiskies? Beyond the simple pleasure of drinking them, and putting aside the wrong-headed ‘inferior to malts’ prejudice, probably a defined style, balance and consistency. If any provision of these Terms is held invalid, the remainder of the Terms shall continue in full force and effect.

Lagavulin dates from 1816 and celebrated 200 years of unbroken production in 2016 with the appearance of an 8 years old, a 12 years old and a 25 years old, the latter having already gained scarcity status and now selling at up to three times its price at the time of release. However, there is also an even scarcer option in the form of the 1991 single cask (522 bottles) at 52.5% ABV. This was available only through ballot with the proceeds going entirely to Islay-based charities. The Scotch whisky sector had a torrid year as the pandemic and punitive tariffs saw its sales come under pressure. But one brand managed to record modest growth among its million‐case competitors.An even earlier example of White Horse sense of humour is the advertising post card of 1908 entitled “Scotch Fun in the Olden Times” depicting kilted half-naked highlanders at play with a hint of modest inebriation amongst some of them. Again, totally incorrect politically by today's standards. White Horse is also seeking to move beyond the whisky category’s “traditional” image. “We’ve been working to change perceptions and broaden its appeal for different occasions in a similar way to how gin and premium beer have done in recent years,” adds Magana.