Fisher-Price Counting and Colors Uno

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Switzer, Eric (January 31, 2023). "Minecraft's New DLC Camp Enderwood Is A Toy Ad First, Video Game Second". TheGamer . Retrieved September 7, 2023. rawmeatcowboy (December 15, 2022). "Winning Design of the Hot Wheels Unleashed Design Battle Will be Available as a Real Toy". GoNintendo . Retrieved August 16, 2023. Fall Guys is adding Netflix's Masters of the Universe to the game". PCGamesN. July 18, 2022 . Retrieved September 13, 2023. On 30 August 2018, Mattel indicated the formation of its global franchise management division to be headed by Janet Hsu as chief franchise management officer. The division was mandated to seek out new commercial opportunities plus to bring to together consumer products, content development and distribution, digital gaming, live events and partnerships. Hsu was previously the CEO of Saban Brands, [114] where Frederic Soulie last worked before being appointed as senior vice president of content distribution and business development in the franchise division on September 28, 2018. [115] Hot Wheels celebrated its 50th anniversary the same year by recreating and selling as a set the original 16 Hot Wheels die-cast cars. [116] That same year in September, Thomas & Friends announced an alliance with the United Nations to introduce some of the organization’s Sustainable Development Goals, including quality education, gender equality, clean water and sanitation, sustainable cities and communities, responsible consumption and production and life on land, into the show’s content. [117]

Mattel | About

Mattel, Inc. ( / m ə ˈ t ɛ l/ mə- TEL) is an American multinational toy manufacturing and entertainment company founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth and Elliot Handler [8] in January 1945 and headquartered in El Segundo, California. Mattel has a presence in 35 countries and territories; its products are sold in more than 150 countries. [9] Mattel consists of three business segments: North America, International and American Girl. [10] a b "Bald is beautiful: Special Barbie doll 'Ella' inspires kids with cancer". WHNT-TV. July 1, 2014 . Retrieved July 6, 2022.Conradt, Stacy (April 4, 2016). "We've All Been Playing Uno Wrong". Mental Floss . Retrieved September 3, 2021. Foster, Elizabeth (January 27, 2021). "Barbie named NPD's top global toy property for 2020". Kidscreen. Brunico Communications . Retrieved October 14, 2021. Mattel reorganized Mattel Creations and renamed it Mattel Television on February 5, 2019, which would be headed by former Disney Branded Television programming executive Adam Bonnett. [119] On June 30, 2020, Fred Soulie in turn was "role-tripled" to general manager and senior vice president of the new division. [120] [121] In 2000, Mattel signed a deal with Warner Bros. to become the master licensee for Harry Potter-branded toys. [68] It was extended in 2002; Mattel became the master licensee for Batman, Superman, Justice League, and the Looney Tunes toys for all markets except Asia. [69] a b Goldman Getzler, Wendy (October 16, 2013). "With profits up, Mattel launches in-house studio Playground Productions". Kidscreen. Archived from the original on September 8, 2018 . Retrieved September 7, 2018.

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Relive Your Childhood With Hot Wheels Infinite Loop". TheGamer. November 21, 2019 . Retrieved June 23, 2023. On February 28, 2014, Mattel acquired Mega Brands [44] and Pinky:st. celebrated its 10th anniversary. On April 16, 2015, Mattel announced a partnership with invention platform Quirky to crowd-source a number of products. [94] Brown, Lonnie; Fiero, Peter (December 19, 1973). "Mattel Selling Circus World". Lakeland Ledger; aggregated by Google News. Vol.67, no.64. The New York Times Company. pp.1A, 7A. Archived from the original on October 19, 2015 . Retrieved August 4, 2015. Littleton, Cynthia (February 6, 2019). "Disney Channel Alum Adam Bonnett Joins Mattel Television". Variety. Penske Media Corporation. Archived from the original on March 27, 2019 . Retrieved March 11, 2019. With Lionsgate and its acquired and merged companies in Artisan Entertainment and Family Home Entertainment, Mattel's flagship Barbie brand was adapted into a series of successful computer-animated direct-to-video films, which moved to Universal in late 2006. As of September 2021 it is jointly handled by Mill Creek Entertainment and NCircle Entertainment, with the latter solely for American retailers. [154] [155] [156] [157] [158] Monster High followed Barbie just months after its launch in 2010 [159] and many “ American Girl” films were made. [159]

Mattel has expanded its presence in digital gaming, including video games, mobile games, NFTs, and Web3. [163] [164] Foster, Elizabeth (August 31, 2018). "Mattel launches global franchise management group". Kidscreen. Brunico Communications. Archived from the original on March 12, 2019 . Retrieved March 11, 2019.

Mattel - Wikipedia Mattel - Wikipedia

Nichols, Derek (June 12, 2022). "Forza Horizon 5 Officially Reveals Hot Wheels Expansion". Game Rant . Retrieved September 7, 2023. The Hot Wheels Unleashed Design Battle Crosses the Finish Line". www.impulsegamer.com. March 18, 2022 . Retrieved August 23, 2023. I-Chun, Chen (December 24, 2018). "Mattel shares fall after losing DC Comics deal". LA Biz . Retrieved January 9, 2019. Barboza, David; Story, Louise (July 26, 2007). "Toymaking in China, Mattel's Way". The New York Times. ISSN 0362-4331. Archived from the original on February 2, 2017 . Retrieved July 4, 2015.a b "Pepperdine Graziadio Alumnus Steve Totzke Named Mattel's President and Chief Commercial Officer | Newsroom". Graziadio Business School. Pepperdine University. April 7, 2022 . Retrieved June 1, 2022.

Mattel Launches New Toy Takeback Program Called Mattel Mattel Launches New Toy Takeback Program Called Mattel

The card game Uno (now stylized as UNO) was invented by Merle Robbins in 1971, [39] and was acquired by Mattel in 1996. [40] Acquisitions a b Getler, Taylor (May 5, 2020). "Mattel's "Play it Forward" Initiative Shows the Value of Brand Adaptability". Works Design Group . Retrieved December 14, 2022. Chang, Andrea (July 27, 2011). "Obituary: Elliot Handler / Man behind Mattel, Hot Wheels". Pittsburgh Post-Gazette . Retrieved April 20, 2021.a b Conklin, Lisa Marie (May 10, 2022). "What Barbie Looked Like the Decade You Were Born". Reader's Digest. Foster, Elizabeth (September 28, 2018). "Mattel's global franchise management group grows". Kidscreen. Brunico Communications Ltd. Archived from the original on April 7, 2019 . Retrieved March 11, 2019. a b "Mattel to announce toy recall". Mattel.com Services. Archived from the original on July 14, 2011 . Retrieved June 9, 2011. Grassullo, Stephanie (January 30, 2018). "Mattel, NetEase Launch Mobile Games Studio Mattel163". The Toy Insider . Retrieved August 26, 2022.