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The Sales Bible: The Ultimate Sales Resource

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This book encapsulates author Trish Bertuzzi’s three decades of practical, hands-on experience. It presents six elements for building new pipelines and accelerating revenue growth with inside sales… As Ken Krogue (President of InsideSales.com) writes in the foreword, “This is the playbook for how to succeed today. After reading this book, I know it will help you succeed, help your company grow, and change our industry.”” Contents

If you’ve seen Wolf of Wall Street , you already know who Jordan Belfort is. Like him or loathe him, his book Way of the Wolf is a great primer on how to sell anything.

How important humour is in the sales process. Using humor at the right time and in the right situations is critical for developing relationships and rapport with your customers This book is entertaining and absolutely full of sales snippets. One of our favourite quotes from the book is the excellent “the sales starts when the customer objects!”, where Jeffrey covers handling objections, closing the sale, and the need to follow up effectively. It has it all – the A to Z of Selling Secrets – from the dreaded Cold Calls, to Objection Handling, to the Price versus Value Focus, to Networking! He baptized this book as the Sales Bible and and I can tell you without a doubt, it is truly a Must Have Book for anyone – Any person working in any level of any organization – because in the end, we are all but Sales People selling something or another. Gitomer, Jeffrey (December 5, 2006). Little Gold Book of YES! Attitude: How to Find, Build, and Keep a YES! Attitude for a Lifetime of Success. Financial Times-Prentice Hall. ISBN 0-13-198647-3. Stop blaming circumstances for your situation. It's not the rain, or the car, or the phone, or the product - it's YOU. You have a choice in everything you do. Choose a better way. Don't blame the path, change the path. Don't blame the situation, change the situation."

Reviewers have noted that the book can be repetitive, with many tips reiterated across different chapters. We’ve distilled Gitomer’s strategies and divided them into six main principles. Principle #1: Have a Positive AttitudeWe’ve already talked about some of our favorite blogs for improving your cold sales , but sometimes you’ll want to go more in-depth. When you want to understand a subject in detail, it’s tough to beat a good book. The good news is many of the best sales books are available for free! The world's first customized sales assessment, renamed a "successment," will not only judge your selling skill level in 12 critical areas of sales knowledge, it will give you a diagnostic report that includes 50 mini sales lessons. This amazing sales tool will rate your sales abilities and explain your customized opportunities for sales knowledge growth. This program is aptly named Know Success because you can't know success until you know yourself. Now we’ve covered the key points of The Sales Bible. Let’s take some time and review the four key sections. Selling is an important skill. Whether it’s a product or yourself that you want to sell, you’ll need techniques and strategies. As Jeffrey Gitomer puts it, selling is not an art but a science – a set of learnable, repeatable skills. Hopefully, you’ve learned some fundamental sales skills from this Bookey. We hope that you can use these to find success in the future.

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