IRN-BRU Xtra Tropical Limited Edition Flavour Summer Special, 8x330ml

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We see Rio as a further indication of the higher growth phase that high-quality Barr is engineering. Another rated the Tropical flavour 8/10 as it "tasted like pineapple with the Irn-Bru flavour at the end. Whether you’re Clan Tropical, Ice Cream, Marshmallow or Candy Floss, the two winning flavours will be something totally new for BRU fans to enjoy. Kirsten feared there would be hints of ice-cream floats from summers of her childhood (which would be no bad thing for some people, including her showbiz partner in crime, AKA me) but even she agreed this a nice twist to the traditional Irn Bru taste.

The Brew creators said: "We saw a gap in the market for a great tasting Scottish-made drink that gave people the choice to treat themselves. White, who in 2004 became the Cumbernauld-based group’s first boss from outside the Barr family, agreed with the board that he would, at a “mutually agreed date” in the coming 12 months, step down from his role and retire from the company. BARR Soft Drinks is gearing up its Irn-Bru Xtra brand for the summer with two new limited-edition flavour variants. The fizzy juice giant launched their limited edition Tropical and Ice Cream flavoured edition Irn-Bru Xtra option as a new treat for the summertime. We know that summer is a key period for soft drinks and new flavours are driving growth in carbonates,” says Adrian Troy, marketing director at Barr Soft Drinks.Adrian Troy, AG Barr Head of Marketing, said: “We know that Irn-Bru Xtra is a total knockout but we wanted to give Bru fans an Xtra treat this summer with two new phenomenal flavours.

Fans of the much-loved Scottish drink have been urged to vote on two of their favourite flavours from a choice of Tropical, Ice Cream, Marshmallow and Candy Floss. Rio has been marketed, sold and distributed on an exclusive licence basis by Barr’s Boost drinks division since 2021. Who knows… all we know is that this tasty combination of raspberry and orange liqueurs, along with a dash of gin and topped up with Irn-Bru (plus a little squeeze of lime), is surprisingly tasty.Adrian Troy, marketing director at Barr Soft Drinks, said: “We know that summer is a key period for soft drinks and new flavours are driving growth in carbonates. He adds: “We also have an attention-grabbing media plan that will get consumers really excited about these flavours. Barr’s exotic efforts to heat up soft drinks sales for this summer Flavours in the sun: Barr is keen to push sales this summer with new launches. So, a local soft drinks manufacturer named AG Barr brought to them a tonic-like drink that could get the workers through a hard day's graft. The results of our experiments can be found below - we think our Irn-Bru cocktail creations are a success, but why don’t you give them a try at home, and decide for yourselves!

The last limited edition that we made in single serve as well as take home packs was Fiery Irn-Bru, which achieved a 70% trial rate among consumers in Scotland. Fans of Scotland’s other national drink can enjoy “ice cream” and “tropical” varieties as part of their sugar free Xtra range. He told investors: “We have made significant financial and strategic progress in the first half and have exciting plans in place for the balance of the year to sustain our growth momentum. Punters will be given the chance to choose between Tropical, Ice Cream, Marshmallow and Candy Floss.But some absolutely love the concept, with one juice devotee saying the Ice Cream version reminds them of ice-cream floats of their youth. Much like the Scottish summer, the new launches will only be available for a limited time this year in a bid to help add sales growth for soft drinks during the season, Barr said. The two highest voted flavours will be put forward to AG Barr’s factory in Cumbernauld to be produced as part of its XTRA range in time for the summer. Chief executive Roger White said: “As brand builders we are delighted to acquire the Rio brand and secure its long-term position in our wider portfolio.

It almost has an energy drink vibe to it and I really liked it, it's a bit more tangy that the OG stuff. If you’re interested in finding out how to make a real Negroni, classic Martini or a beautiful Bramble, check out our Cocktail Recipe hub for hundreds of easy and delicious cocktails. However, a decent high-street bottle of London Dry Gin will work well for a tasty tipple when you’re not planning on opening a special bottle.

We recommend that you always check the packaging for allergen advice and talk to your doctor if you need any further food allergy advice. a year-on-year jump of a third, aided by the Boost acquisition and in line with an August trading update. Adrian Troy, AG Barr marketing director, said: “The battle was fierce, but our fans have spoken with Tropical and Ice Cream chosen as our limited edition summer flavours. Perhaps less ‘summery’ than its tropical counterpart, it could be an interesting change of pace for fans of the ice cream flavoured fizz who want to try something slightly different. Another wrote: "The removal of sugar from soft drinks is one of the modern eras greatest catastrophes, an absolutely sinister prank from start to finish.