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Cadbury Wispa Gold Hazelnut flavour: an aerated milk chocolate bar with a soft hazelnut flavour caramel centre. There have been claims that the spontaneous 'campaign' was pre-planned and orchestrated by Cadbury, rather than by members of the public. In December 2009, Wispa aired a television advert entitled "For the love of Wispa", [6] starring members of the public recruited from an earlier advertising campaign. The ‘Wispa Gold Heist’ will roll out across OOH and TikTok and for a limited time, those successful will be rewarded with first dibs on Wispa’s best gold yet - the salted caramel flavour.
Accessible via QR codes on branded out-of-home (OOH) sites, as well as a TikTok advertising campaign, the mini-game vaults the sweet treat deep into the public consciousness. As part of its launch, Cadbury is challenging fans of Wispa Gold to break into a virtual vault via an audio game to win a free limited-edition bar. Talking Retail is owned by Metropolis International Group Limited, a member of the Metropolis Group; you can view our privacy and cookies policy here. With headphones in and the volume up, the rich interactive experience starts, utilising 3D animation and HD sounds to heighten the heist atmosphere, bringing the user fully into that world. In April 2017, Bitsa Wispa 110g bags were released, alongside another 3 items including chocolate buttons and bite size flakes.We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. Following on from the launch of Wispa Gold Hazelnut last year, the ‘Wispa Gold Heist’ is the second chapter in Wispa Gold’s mission to re-establish a more youthful, playful and energetic spirit into this Cadbury Brand. Some pages may contain content from other sites, like YouTube or Flickr, which may set their own cookies.
Cadbury Wispa Gold – a delightfully smooth milk chocolate bar, filled with tiny chocolatey bubbles and layered with golden caramel, could it really get any better? com brings you the latest news, analysis and information across the UK convenience and independent grocery retail sectors. To get the heisters cracking and immersed in the game as soon as possible, once they have used the QR code from the OOH, they will be taken on their phone, to the safe. I love that the game turns your phone into a vault-cracking device using existing technology in your phone – the speakers.
The confectioner is likening chocolate bars to gold bars for a safe-cracking audio game that invites players to snaffle a prized bar for themselves by pulling off an audacious heist. So sought-after, it’s heist worthy, the new Wispa Gold Salted Caramel is the latest flavour take on the fan-favourite Wispa Gold bar, and combines Wispa’s velvety chocolate with a golden streak of silky salted caramel running through the centre. The combination of the delightfully tiny chocolate bubbles Wispa is famous for, with the addition of delicious salted caramel – it's truly golden. Launched in 1995, discontinued in 2003, [8] relaunched in 2009 temporarily but relaunched again in 2011.
Cadbury Heroes was released in Australia in November 2016 at certain retailers which contained mini Wispas. Caroline Rawlings, creative director at VCCP London, added: “I mean, the whole nation involved in a heist, for chocolate gold?In 2003, Cadbury made Dairy Milk into a family brand by taking existing brands and marketing them as Dairy Milk sub-brands. Sainsbury's are giving you the chance to try Walkers new Max Pizza Hut Texan BBQ or Walkers Max Pizza Hut Pepperoni Feast crisps for free! Brand-new for 2022, Cadbury has launched a Wispa Gold Salted Caramel edition and it's seriously giving the original a run for its money. Using aerated chocolate, the bar was launched in 1981 as a trial version in North East England, [1] and with its success it was introduced nationally in 1983. The liquid is then lowered to atmospheric pressure as it cools, causing the gas pockets to expand and become trapped in the chocolate.
Predictions that the relaunched product would be marketed as Wispa Classic [12] proved unfounded, and the new Wispa hit shelves in similar packaging to the original bar, a combination of the original colours and the slightly updated lettering style of the later bars.The heist element has been designed to drive intrigue and desire for the new product by locking it away and increasing the lure of the Wispa Gold Salted Caramel bar which heisters will be able to get their hands on for free if successful. And I love that it was made in record time and has seen the whole VCCP partnership, our brilliant Cadbury clients included, at its best.
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