Image Politics: The New Rhetoric of Environmental Activism

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Using detailed case studies drawn from environmental activism, DeLuca analyzes 'imagefare' as an inevitable component of the struggle over the meaning of key political ideas. Second, we are aware that content analysis carried out by multiple coders cannot cover the wide array of visual elements and meanings conveyed by images. Interactions between Candidates and Followers on Facebook during the Hungarian General Election Campaign of 2014. Text can be added to them, but it appears below the pictures, and visuals still dominate the posts with their size. The book is full of interesting and useful information--for instance Abbie Hoffman's realization in the 60s of the power of the televised image and the later 'yippie' connection to Earth First!

Author Kevin Michael DeLuca analyzes widely televised environmentalist actions in depth to illustrate how the image event fulfills fundamental rhetorical functions in constructing and transforming identities, discourses, communities, cultures, and world views. With the Great Walls film, I try to develop Chinese concepts to understand American policy and throughout the book I treat the Global South not just as a site of examples but as a site of concepts,” he explains. com/minimaxir/facebook-page-post-scraper), while for downloading Instagram content, we used the Instagram-Scraper package (see https://github. On Facebook, creating a connection between ordinary users requires reciprocity by default, while on Instagram one-sided following is the way to connect with someone.

Despite the wider choice available to users, “like” remained the dominant form of reaction on Facebook, as during the Hungarian campaign, 88 percent of all reactions entailed liking ( Bene and Farkas 2018). It is this implicit basic assumption of the power of images to influence reality that we address in this book. I explore how we need to look at politics and international relations in terms of emotion and affect,” he explains. To account for other potential confounding factors, several control variables are entered into the models that are summarized in Table 2. Beyond the patterns of personalized communication, our results show several interesting characteristics of visual communication in general.

activists occupying trees to stop logging, radical environmentalists increasingly rely upon attracting mass media coverage to gain visibility and public support.On Instagram, the pictures are more often spontaneous and candidates are as often shown in casual as in official dress. Personalized Campaigns in Party-Centered Politics: Twitter and Facebook as Arenas for Political Communication.

This is the first book in the literature to engage directly with these changing ways of communicating politics in the region - and particularly with the politics of the image, its power as a political tool. In line with these findings, we expect that personalized images will be more liked on both platforms (H4), but based on the above discussion of cross-platform differences, we also hypothesize that on Facebook, users may be more open to formal, political work–related individualized images (H5), while on Instagram, privatized pictures should be more likely to be liked (H6). On the contrary, a non-personalized visual communication would predominantly draw upon imported visual materials and pictures on parties or other political actors. While our methodology is based on traditional content analysis, to work out categories we rely on a comprehensive inductive visual analysis of the specific details of the images, such as their types or the persons depicted inside the frame, cultural and political references, the sentiment projected by the depiction, and the visual character of the image.One example he uses to illustrate this is the situation in Hong Kong where the wearing of masks was outlawed in 2019 during the democracy protests, as many protesters wore them as protection from tear gas but they also had the benefit of concealing one’s identity. Both platforms enable users to connect to each other, to post visual and textual content, and to see their connections’ posts on a news feed. The repeated reproduction of specific photographic images has led to an iconization, which visualizes the ongoing struggle through focusing on the likenesses of concrete figures and memorializing those who have passed away. Political leaders use visual communication to shape their public image, and subtle differences in visual representation can have significant effects on their public perceptions. Categories that we could not assign to the formal/informal dimensions are not removed from our investigation, as they still represent important indicators of visual political communication strategy, and they function as crucial control variables during the analysis.