Cath Kidston's in Print: Brilliant Ideas for Using Vintage Fabrics in Your Home

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The retailer has struggled in recent years and it states that following its restructure in April it has realigned its cost base and structure to create what it calls an “economically viable operating model as a brand-led, digital first retailer”.

We would print rolls and rolls of fabric that we had created, vignettes, storytelling all night, and beautiful flowers going from small to large. Marler confirmed that Cath Kidston is currently working on collaborations with “iconic brands”. While she couldn’t name names, she did say the first one would be launched in March. Marler, who joined from Liberty London, is responsible for overseeing the brand’s print and design direction and communicating its overall artistic vision. Each print has been lovingly painted by hand and paired with colourful accents and trims, with a focus on detail and quality. To see the pieces hand crafted with care with the same attention to detail as in our paintings, made this collaboration truly authentic, coupled with the team’s incredible passion, I simply cannot wait to see the wonderful pieces in people’s homes.” Her choices are instinctive rather than programmatic. She is not the kind of collector who selects an area – Expressionist woodcuts, say – and systematically explores it. On the contrary: “Although over the years I’ve come to recognise certain artists, on the whole I don’t buy for an artist’s name. It’s actually a matter of falling in love with a picture, buying on impulse,” she declares.People either love it and want a little bit of it very much, or want to stab us,” Cath Kidston herself told BBC Radio 4’s Desert Island Discs in 2011. Fully recyclable print fabrics are Summer Birds, Endless Love Blue and Pink, Painted Kingdom, Patchwork and Love Letter. Potions, herbology, charms and care of magical creatures are all covered, with dozens of tiny details entwined within floral prints in Cath Kidston's usual vintage style. We decided to reopen the London flagship store because London is important to the brand. We have a London print every season. Roxana Alam, senior strategist at FutureBrand, said that although Cath Kidston’s designs enabled strong recognition, its successes could be the same reasons behind its failure.

Whilst the iconic prints have been loved by many, the bright, bold and almost child-like designs have the potential to alienate a large majority of consumers,” she said. As creative director, Marler brainstorms ideas for new brand collaborations and how to communicate them to consumers. She then returned to the UK to join Alexander McQueen as a print designer in 2006, spending five years working closely with the brand’s creative director Sarah Burton. It can’t be said that the coronavirus outbreak has vastly contributed to the downfall of the brand, but it certainly wouldn’t have helped. While beauty may be at the core of Cath Kidston’s product, they’ve got to be entirely functional and useful in the everyday home.”

Nightwear & Accessories Outdoor Pet Care Picnicware Preserving Soft Furnishing Stationery Tableware All HOME Cath Kidston opened its first store outside of London in Bath. The retailer had its first collaboration with outdoor retailer Millets. Cath Kidston Creative Director, Holly Marler, comments:s: “ Working in partnership with DFS during the last year has been a truly magical experience, Home is such as important part of the Cath Kidston brand and our heritage, it has been an absolute pleasure starting the exciting journey reigniting the brand through a new interiors launch. I am so proud to co-create a collection truly unique in pattern and colour, inspiring lovers in furniture and interiors just enhances our ethos of bringing joy through our print design. This is a preference that can clearly be seen in the textiles and house furnishings for which she is famous. “For a long time I’ve worked with very traditional wallpaper factories here in England who do ‘surface print‘”, a method, invented in 1839 and using inked rollers, which produces a beautifully soft effect. "That kind of wallpaper printing is extraordinary. It’s probably the closest experience I’ve had in my business to fine art.”

The in-store concept includes “dedicated areas reflecting consumer demand and the brand’s status as a gifting destination”. The brand added that emphasis would be placed on its home and kids categories, as it has seen a “resurgence” in demand due to customers spending more time at home due to the coronavirus pandemic. These categories currently represent 45 percent of total sales. Collections were launched as seasonal. Cath Kidtson opens first flagship store in London’s Marylebone. British retailer Cath Kidston, known for its vintage prints and cutesy florals, which was saved from administration earlier this year to become a “brand-first, digital-led” retailer, has reopened its flagship Piccadilly, London store. Cath Kidston chief executive Kenny Wilson left the to join Dr Martens. Melinda Paraie was as the new chief executive. Chief financial officer Neil Harrington also exited. DFS has teamed up with a range of Exclusive Brands to create beautiful inspiring designer sofas for everyone, available exclusively at DFS, including Joules, French Connection, Country Living, House Beautiful and Grand Designs.

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It placed administrators from Alvarez & Marsal on standby to undertake an urgent review of the retailer’s strategic options, which announced it was racing to find a new buyer two weeks prior. At the time of her appointment, Paraie, said: “With Holly’s experience at British fashion houses and her exceptional talent for print, colour and design, Holly will play a critical role in solidifying our brand transformation plans. Albetta Anton Studio Designs Apollo Housewares Arthouse Unlimited Ashwood Blade & Rose Boella & Sorrisi Burgon & Ball Cath Kidston Coco Pzazz Danielle Creations Dartington Crystal I’ve had that thought process from day one whilst at Cath Kidston. Print is at the core of the business.” Cath Kidston, launched in west London in 1993, is known for its prints.