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The 55A7GQ avoids a complete picture quality wash-out on three fronts. First, its native 4K pictures are impressively sharp and crisp. This remains reasonably if not brilliantly intact when there’s motion in the frame, too, thanks to minimal judder and surprisingly little blurring and resolution loss if you call up the set’s decently effective Clear Motion setting. Compared to the U7QF, the A7G is a downgrade in features. Where the U7Q had Full Array local dimming the A7G makes do without. It’s not a full house for HDR formats either, with the Hisense able to decode HDR10+ but not officially certified for it. AppNexus sets the anj cookie that contains data stating whether a cookie ID is synced with partners.
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We’re now onto VIDAA U 5.0 and if there’s a difference between this version and previous one, then I’m not seeing it. That said, despite its plain appearance, there’s no argument about navigation and operation. The VIDAA interface is easy to use and there’s something to be said about an interface that settles for that level of simplicity. Choosing a 50-inch TV offers several benefits based on personal preferences and specific needs. Firstly, the screen size of a 50-inch TV is larger compared to smaller options, providing a more immersive viewing experience. This larger display allows for a greater level of detail and visual impact, enhancing your enjoyment of movies, TV shows, and sports. You’ll find 4K HDR content available on all the big players. Since last year’s model was launched, UHD support for Google Play has arrived as has the BT Sport app, which is good news for football fans. Whether looking at the dim bulbs of a pub, car headlights gleaming after dark, or the daylight cascading through an office window, this Hisense set was fully able to focus up to 700 nits peak brightness where it mattered, without notable blooming in surrounding pixels. 700 nits isn’t incredibly high, of course, compared to the 1,000-2,000 nits of some new Samsung TVs, but the U7QF knows what to do with what it’s given. The Roku TV smart platform is pretty close to flawless. It covers all the major streaming services as well as thousands of seriously niche ones. You want a channel dedicated to crossbow hunting? It’s there. Fancy gaining more knowledge about the cigar industry? You’ll find that here too, along with plenty of other topics.
Hisense has been making inroads in the UK market with its affordable and feature laden TVs over the past few years, and its latest range is its most ambitious set. Once you turn the lights down, more issues surrounding the FALD and LCD technology become apparent with more blooming noticeable around things like subtitles and bright objects like white spaceships against the darkness of space. It is possible to mitigate against some of these issues and making sure your viewing environment is suitable for this type of TV display will help. When it comes to the picture presets, the HDR Day and Night presets actually look worse than the default Standard setting. This is because they reduce the intensity of bright image highlights, leaving you with fewer distractions from the grey mush elsewhere.Smart features are provided by the fifth generation of Hisense’s home-grown VIDAA system. This has evolved into a pretty effective platform these days, combining a crisp, clean layout with good responsiveness and a solid set of video streaming apps that now includes long-term absentee Disney Plus. There’s still no sign of Apple TV+, though. We didn’t have any issues at all with VIDAA which stands up against other providers such as Android. While the 55A7GQ is cheap for a 55-inch TV, this is definitely one of those times where a low price doesn’t automatically equate to great value.
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